Getting found on the internet is a priority for most businesses. Here’s a recommended list of quick things to do to boost your Search Engine ratings.
All of these options are available in your WordPress dashboard.
If you’ve got 15 minutes…
- General Settings – Make sure your Site Title, Tagline, Email address, Timezone, WordPress Address, Site Address are all up to date and use the keywords that best represent your business.
- Reading Settings – From your dashboard go to Settings>Reading. You’ll find a checkbox for Search Engine Visibility. Make sure it’s unchecked!
- Permalink Settings – From your dashboard go to Setting>Permalinks. Select the “Post Name” for your URL structure.
If you have an 1-2 hours, do these things…
- Adjust Image Sizes – Adjusting your image size helps boost site loading speed. There are different opinions on if this helps your SEO or not, but it certainly can’t hurt and it definitely helps user experience. Resize any images before loading them on your site. Typically we try and keep all background images at about 1600 x 1000 pixel size and smaller images at about 800 x 600. Your WordPress dashboard can help adjust image size after it’s loaded already too, but please note it doesn’t change file size.
- Change Image file name – Instead of DSC4536.jpg, change it to include a keyword that represents your business or organization.
- Caption Your Image – As you upload your image in the media file of your WordPress dashboard you can add relevant keywords to the caption. We don’t caption all our images, but often can be helpful for user experience.
- Alt Text or Title Text – Make sure the Alt Text or Title Text includes your favorite keywords and relates to or describes your image. Depending on a persons browser this is what pops up when scrolling over an image.
- Blog Post Meta SEO Settings – If you go to Dashboard>Posts and click on a post you’ve written, right below your text you’ll see a section that says SEO Settings. From there you can add helpful Meta descriptions. This content is often what show up behind your website URL in google search. There are different opinions about how much influence this has in SEO ranking, but adding in keywords and relevant sentences certainly helps.
- On-page SEO (Titles and Text) – Take a minute to look back over your blog post titles and text and see if the keywords for your business are there. Ideally your Blog titles and Page titles have a keywords in them and any text has keywords in the first two sentences. SEO engines like relevant information. Don’t bury your keywords!
Beyond your WordPress dashboard…
- From the Google search console verify your ownership of the domain. Then submit your sitemap. This will require some understanding of technical jargon.
- Submit your site to Bing.
- Register your business on Google business dashboard.
- If you’re a local retail or service business Yelp is a key resource. Make sure your profile is up to date.